Stuttgart design agency B612 GmbH partnered with me to create a new design concept for the 700 page catalog of Europe’s largest retailer for outdoor gear „Globetrotter Ausrüstung“. One Million copies of the Globetrotter „Handbuch“ is published yearly.
As the project manager i supervised the team of B612 GmbH through the whole redesign process. I developed the new photo concept and layout, as well as all the information icons for the new manual. After we won the pitch, i created a new design manual for their future publications and smaller catalogs and trained the staff on how to apply the new guidelines.
Client: B612 GmbH, konzeptionelles Gestalten