Entdecker gesucht Guerilla Marketing

To generate attention for the first family day at the Globetrotter store in Stuttgart called „Entdecker gesucht“, i created a fun concept in and around the city. I build paper goggles that where hung up in the city to point out the happening at the store with kids star Willi Weitzel (Willi wills wissen). Attached to it was a raffle where kids had to report the different animals inside the googles to Willi himself at the store.

Client: B612 GmbH, konzeptionelles Gestalten